Why work with me?
Trouble getting your mission across? Let’s fix that.
Your initiative, programme, or business deserves clear, sharp communications that drive real action. I’ve spent 15+ years inside big organizations — listening, translating complex ideas, and shaping messages that work.
From Ethiopia to Copenhagen, from the UNICEF Supply Division to UN Women Argentina, I’ve built entire strategies from scratch, designed human stories that shift mindsets, and convened partners to speak with one voice.
My Services
1. Writing & Editing
I craft and refine your reports, briefs, articles, talking points, speeches, and more — with language sharpened to resonate with every audience.
2. Human-Centered Storytelling
I turn complex programs into compelling human stories that connect emotionally and showcase real impact.
3. Communications Strategy
I build clear, actionable strategies so your messages reach the right people, on the right channels, with purpose.
4. Behavior Change Campaigns
I apply research-driven insights to understand audience behavior — and create campaigns and content that shift mindsets and spark action.
5. Digital Language & Website Structure
I shape the narrative and structure for your digital home — whether you’re a small business, a nonprofit, or a program inside a large institution.
6. Document & Visual Design
I design clean, effective documents — from strategy decks to briefs and invitations — that elevate your message and look professional at every touchpoint.
How I do it
Project-based
A set piece of work — one story, an annual report, a web rebuild — delivered on time, on point.
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Short-term support
I join your team short-term to understand your goals, build clear strategies, and develop messaging and materials that deliver.
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Retainer
Keep me on call to shape, edit, and strengthen your communications month by month.
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Looking for a bigger lift?
Meet Ninu Digital.
When your project needs more than one expert, I lead Ninu Digital — our behavior change and digital communications studio focused on the Americas. We’re a team of strategists, designers, and digital specialists who help organizations take big ideas further.
From supporting a multi-country behavior change campaign in Latin America to building digital fundraising funnels and targeted ad strategies for nonprofits in the USA — Ninu Digital blends research, co-creation, and smart digital tools to turn goals into results.
Your challenge gets a regional braintrust — with me steering every message and deliverable to stay sharp and clear.